Amidst the worst Australian bushfire crisis seen in decades, many of our fantastic customers have been in touch to ask how they can help.
Turn on the news or open up a paper and it’s clear to see
the country is in trouble. At least 28 people have lost their lives, thousands
more have lost their homes and huge swathes of land have been destroyed.
It’s easy to feel helpless, especially from the other side
of the world, so we’ve sent on your messages to our buyer Dan Parrott in
“It’s been very tense,” he told us. “If you’re not in the
fire yourself, you know someone who is. It has touched everybody.
“Right now it’s raining which is great. Even before the
fires we had drought, so it’s brought a sense of relief which we haven’t had
for a long time.
“But we’re only halfway through the summer. We’re definitely
not out of danger yet … no one would dare to say that.”
How has the wine industry been affected by the bushfires?
The extent of the damage caused by the Australian bushfire crisis to the wine industry as a whole is not yet known.
Wineries might have lost stock they’d been storing from
previous vintages, and if that’s the case their insurance may well cover it.
Others may have lost vineyards, although it’s far too early to know how many
have been affected. And we won’t know if surviving vines have been too badly damaged
by smoke to create wine for another month or so.
But one thing vineyards, wineries and many other businesses
across the country are struggling with is a lack of tourism.
“People from all over the world come to Australia at Christmas time,” Dan said.
“They visit the vineyards, they stay in hotels, they eat at
the restaurants. But we’ve lost a lot of tourist trade for months now.
“So the best thing people in the UK can do to help those
struggling regions is to buy products from those places which have been
“I’ve reached out to our winemakers to see if they’re okay.
As we speak, all of their partners, families and loved ones are all safe. We
have very good relationships with them so it’s more personally sympathetic than
business conversations at the minute. All we can do is tell them we’re thinking
of them and let them know we’re here if they need us.”
How can you help the Bushfire Appeal?
In terms of practical support our customers can offer right
now, Dan says the best way to help is to donate money to the Red Cross Bushfire
Appeal. Clothes donations and food drives are great, but have been well covered
But donating to the Red Cross will ensure victims of the Australian bushfire crisis who have lost their homes are housed, clothed and fed.
“In Australia we have a saying … ‘everything can be replaced
“Every region has a fire plan, and that’s to leave. So
people in affected areas won’t have packed anything up, they just get out of
there. And that’s who the Bushfire Appeal helps.”